Essential Google AdWords PPC Audit Tasks

Whether you are reviewing the work of your PPC agency, running regular PPC audits, or managing in-house PPC campaigns, this list of tasks will help you on your way to improving your performance through Google AdWords.

Essential Google AdWords PPC Audit Tasks
Author: Jamie Hallitt
Date: 3rd March 2017
Categories: Pay Per Click Advertising, Google AdWords, PPC Management

Essential PPC Audit Tasks

Auditing your Google AdWords account can be a challenge with so many different metrics and settings to be aware of, so we have compiled this list of tasks for you to help you carry out an audit of your account and your campaigns:

Don't have time to audit your campaigns yourself? We'll do it for you free of charge & give you the chance to have dinner & cocktails with us at The Shard! Find out more here.


View the detailed guide to carrying out an account-level PPC audit here.

  • Auto tagging setup
  • Google AdWords & Google Analytice integration
  • Account structure
  • Conversion tracking
  • Quality Score
  • Account activity

Campaign-Level Audit

View the detailed guide to carrying out a campaign-level PPC audit here: 

  • Budget management
  • Network targeting
  • Location targeting
  • Language targeting
  • Ad scheduling
  • Device bid adjustments
  • Ad extensions

Ad Group-Level Audit

The ad group-level audit guide will be available soon! For now, here are the tasks we recommend that you carry out:

  • Keyword performance
  • Keyword bids
  • Negative keywords
  • Long-tail keywords
  • Keyword match types
  • Search term quality
  • Ad copy relevance & performance
  • Ad split-testing
  • Landing pages & CRO

If you are struggling to find the time to carry out these checks and tasks, we would be happy to provide you with a free PPC audit. Request an audit from us before the 31st March to be in with a chance of winning an evening of dinner and cocktails at The Shard – find out more here: INSERT LINK.

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