Digital Marketing Essentials Course

The LDA's Digital Marketing Essentials course is perfect for anyone looking to learn the basics of digital marketing, whilst getting to grips with PPC, SEO, Social Media and Google Analytics.

Who is it for?

The Digital Marketing Essentials course is perfect for anyone looking to learn the basics of digital marketing and get to grips with PPC, SEO, Social Media and Google Analytics. Past attendees include:

  • Small Business Owners
  • Marketing Managers
  • Marketing Executives/Co-ordinators
  • Marketing Assistants
  • Sales Managers

What will you learn?

The Digital Marketing Essentials course provides an introduction to the skills required in order to master digital marketing, covering the following core areas of digital marketing:

  • Pay Per Click (PPC) Advertising
  • Search Engine Optimisation (SEO)
  • Social Media
  • Analytics
Pay Per Click Advertising

PPC is an extremely effective method of driving qualified traffic to a website for the purpose of lead generation, brand awareness, eCommerce, event registration and content downloads.

During the course, we will cover the basics of PPC, including various PPC advertising platforms, common PPC tactics and best practices.

Search Engine Optimisation

SEO is vital to the long-term success of any organisation, particularly online businesses or organisations operating within competitive markets.

We will share what we have learnt about SEO over the last 10 years and how search engines have changed their methods to reach a point where they now use algorithms with hundreds of different ranking factors. We will also go through best practice and explore both "white hat" and "black hat" SEO tactics and the benefits and limitations of both.

Social Media

Social media sites and apps have grown tremendously in popularity and in numbers over the last decade or so, which has lead to new opportunities for organisations to reach out to their target markets and engage with prospective customers/clients.

We will explore how different methods of leveraging social media sites have worked for both big brands & small businesses, whilst sharing our thoughts on how to be creative and stand out from competitors in a busy an fast-moving online marketplace.

Email Marketing

Email marketing is not dead! It is an incredibly useful push channel that enables brands to engage with their customers and prospects at every stage of their sales funnel.

This part of the course will cover advanced email marketing tactics and how to write the ultimate email, whilst demonstrating optimal usage of split-testing and how to create an effective email marketing strategy.

Web Analytics

Arguably the most important task for ensuring future success for organisations online is measuring the impact of digital marketing activity.

We will demonstrate how to set & track meaningful KPIs and use free tools to benchmark & analyse the performance of digital marketing campaigns, as well as sharing our recommendations on how to use analytical data to shape the future of an organisation's digital marketing strategy.

How much does it cost?

The average cost of an organisation in the UK outsourcing their SEO to an agency is between £750 - £2,250. This is SEO alone; in order to outsource PPC & social media management to a full service agency, the cost can become completely unaffordable for some businesses and charities.

If employers have someone in-house who can manage digital marketing campaigns in addition to their existing responsibilities, it can be far more cost-effective to invest in their employee's personal development, particularly as we price our courses based on the value of the information included on our courses.

The cost of the Digital Marketing Essentials course starts from £350 + VAT. Book your place here.


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